2024 Projects

Championed staffing, training and overall guest experience for a 100' x 100' marquee booth at the Consumer Electronics Show, overseeing (20+) product specialists and supporting on-site production operations.

On-site Producer for Michelob Ultra’s Ultra Country Club at Topgolf Las Vegas during Super Bowl weekend, supporting the full venue brand takeover, on-site operations, FOH ticketing/line control, VIP red carpet, and artist trailer riders for Lil Wayne, T-Pain, and Alesso.

Managed complex transportation logistics, including limo routing, timing, and couple movement for the brand’s “It Started with Bumble” campaign, ensuring seamless operations to marry 33 couples in less than 12 hours at the iconic Little White Chapel.

• Led production and on-site execution for Mercedes-Benz’s Clifford Takes a Ride—winner of the Chief Marketer 2025 Best Cause-Driven Campaign—managing client relations, Sprinter tour operations, and full program delivery.

• Directed tour staff and kid-focused programming, guiding 200+ children per stop through hands-on road-safety activities with smooth logistics and safety oversight.

• Lead On-Site Producer for the North America Hot Wheels Legends Tour for (2) consecutive years, overseeing (11) U.S. cities and managing day-of staffing, production, client communication, and sponsorship partners for 3–5K attendees per event at Walmart retail locations.

• Generated an average 150% increase in local store sales after every tour stop.

• Lead Event Producer for Target x Wicked in-store activation featuring Cynthia Erivo and Paul Tazewell, overseeing Target’s largest in-store event execution.

• Managed end-to-end production for a 200+ guest activation, including vendor coordination, staffing, logistics, and elevated in-store guest experience.

• Directed on-site operations and brand storytelling to drive excitement and awareness for the Wicked film release.

• Led pre-production and on-site execution for a C-suite networking event at SpeedVegas for Palo Alto Networks during AWS re:Invent, overseeing all planning, logistics, transportation and program flow for 50+ executives.

• Managed venue operations, catering, staffing, and guest experience for senior executives, delivering a premium, high-touch environment.

• Produced immersive activations including simulator racing, live track driving with professional drivers, and branded photo moments to foster connection and engagement.