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SAN DIEGO, CA | LAS VEGAS, NV
X-FCTR x JEDDXM
Operate as the Freelance Lead Event Producer in close partnership with the agency and client teams to activate events for Target, NBC Sports, and Petmate Chuckit!
The X-FCTR team is one of the best in class that I am proud to partner with them on client brand campaigns.
Need a stellar, buttoned-up, creative activation agency for your brand marketing campaigns that does amazing work? Let's chat.
Tabitha Brown x Target
Tabitha Brown, an actress, vegan and social media phenomenon is partnering with Target on her food and kitchen favorites.
X-FCTR helped celebrate the new partnership launch while spreading joy through sampling across 50 stores and we even surprised guests with a "Cooking With Tab" experience.
Target Holiday
We celebrated the start of the season with a series of in-store events. In various categories, guests were greeted by holiday helpers, given unique gifts, and invited to participate in fun activities across five key departments.
From hot cocoa sampling to custom-engraved ornaments to decorating gingerbread houses, we helped guests get a head start on the holiday festivities.
Target Summer
The Target Summer Tour Team helped spread the joy of warm weather by surprising guests with an in-store experience that spotlighted Target as their one-stop shop for all their summer needs.
Guests were invited to sample Good & Gather water, participate in arts + crafts, and were able to capture photos in front of our Bullseye sand sculpture.
Target x KINDFULL
In August 2021, Target launched KINDFULL - a new wellness and well-being pet food-focused brand.
To maximize awareness and impact, the KINDFULL brand launch was activated at 32 Target stores across the country.
The one-day event activation helped introduce KINDFULL by way of a fun experience where consumers received free KINDFULL dog treat samples and ordered personalized pet tags.
NBC Sports
To celebrate the biggest season ever of Sunday Night Football, we created a football field-long painting throughout the season with help from fans everywhere.
20 MURALS / 5 YARDS EACH / 100 YARDS OF PRIDE
Our cross-channel interactive campaign drove fan engagement, data capture and earned media from
the NFL season kickoff through Super Bowl LVI.
NBC Sports
148th Kentucky Derby
NBC Sports and Woodford teamed up with X-FCTR to create a pop-up experience featuring Derby lifestyle touchpoints: Fashion, Food, Drinks & Decor.
The event was located at the Kimpton Eventi hotel in NYC and the custom sports trailer was positioned adjacent to the entrance of the hotel with brand ambassadors promoting event day tune-in.
