About Jedd
Jedd discovered experiential and event marketing throughout his college years where he worked various promotional gigs serving as a brand ambassador for local brand campaigns. Jedd loved the work so much throughout all his various assignments, he decided to go on an 11-month consecutive mobile road tour across the Midwest region of the U.S. for Walgreen's after graduating college. No turning back from there...
After the completion of Walgreen's Wellness tour, he was hired on with Cardenas Marketing Network in the beer realm of promotional field marketing representing Anheuser-Busch in Austin, TX, and also traveled all over the U.S. working on a variety of other brand campaigns including MillerCoors, Corona, Nike, Maui Jim, McDonald’s, McCormick, H&R Block, & Neutrogena targeting Hispanic consumers. Some of his most notable CMN program highlights involve going on tour with the professional Budweiser Fútbol Kings and managing Bud Light's sponsorship tour for the world-known music artist/songwriter Pitbull. Jedd also helped launch and managed Maui Jim sunglasses first Experiential national program across 26 U.S. markets with two “Flying Jimmy” mobile marketing pop-up shops.
After his 6+ years at CMN, he moved on to partner with the award-winning agency, Mosaic to focus on Experiential Marketing for Nestlé USA in the college space and assisted the New Business Development team. Jedd's account leadership helped build the Nestlé account from 2 to 5 brands and gained field marketing presence in over 20 U.S. cities. Other client projects he worked on included Starbucks, Oracle, AT&T & StubHub. His most significant achievements at Mosaic include negotiating and managing the agency's first multi-million-dollar University partnership across three college campuses for Nestlé Coffee-mate and launched Häagen-Dazs first Experiential national program across 5 U.S. markets.
As the first Experiential Marketing Lead for Coaster Cycles, Jedd helped design and launch the new Experiential Marketing start-up division in partnership with the company’s CEO and Founder. He led prospecting outreach, strategy, and ideation with brands and agency partners to build custom sampling vehicles for live event activations and out-of-home pedicab advertising campaigns for Nestlé, Pepsi, Constellation Brands, Netflix, Wendy's/Doordash, Little Tikes, Chase Bank, Aramark, and Sunday Riley to name a few.
Jedd's leadership and new business development initiatives helped sign on 20+ new clients while providing in-market management, training, and logistics support to over 30+ national field team operators. He also worked with upper management, in-house creative, and production to build marketing foundation including sales and marketing tools, company mission statement, pricing and rental structure, website re-design, and content creation to enable efficiencies and brand consistency across 2 business divisions. (Coaster Cycles + Coaster Outdoor)
To learn further about his recent freelance accomplishments, please feel free to review and download Jedd's CV.
Awards
Top 100 Magazine I Innovators and Entrepreneurs
Marketing 2.0 Outstanding Leadership Award
ACOSTA Chairman's Award - Client Trust
EVENT MARKETER
Best Multicultural Event Campaign (Budweiser Futbol Kings) Agency: CMN EVENTS
Best Sports Activation (NBC Sports) Agency: X-FCTR
CHIEF MARKETER
Best Use of Experiential Marketing (NBC Sports) Agency: X-FCTR
Best Sports Sponsorship or Tie-in (NBC Sports Agency: X-FCTR
Education
2003-2007
Texas State University
Bachelor of Arts
Communication Studies & Advertising