.png)
SAND DIEGO I LAS VEGAS
2024 Projects
In 2024, JEDDXM partnered with leading brands, agencies, and organizations to produce high-impact experiential programs across live events, retail activations, touring, pop-ups, stunts, and executive experiences nationwide.
Projects ranged from large-scale in-store brand moments and immersive fan activations to C-suite networking events, influencer experiences, and cause-driven campaigns. Jedd led full pre-production and on-site execution overseeing creative alignment, logistics, staffing, vendor management, and guest experience to deliver seamless, elevated outcomes across every touchpoint.
From fast-paced, high-visibility moments to complex multi-market programs, 2024 reinforced JEDDXM’s reputation for strategic thinking, operational excellence, and flawless execution.
MULLEN - CES, LAS VEGAS
The ID Agency / Role: Lead On-site Guest Experience
Championed staffing, training and overall guest experience for a 100' x 100' marquee booth at the Consumer Electronics Show, overseeing (20+) product specialists and supporting on-site production operations.
MICHELOB ULTRA - The Ultra Country Club
Agency: Good People / Role: On-site Producer
On-site Producer for Michelob Ultra’s Ultra Country Club at Topgolf Las Vegas during Super Bowl weekend, supporting the full venue brand takeover, on-site operations, FOH ticketing/line control, VIP red carpet, and artist trailer riders for Lil Wayne, T-Pain, and Alesso.
BUMBLE - Las Vegas PR Stunt
Agency: Cole Collective Role: Lead Event Producer - Transportation & Logistics
Managed complex transportation logistics, including limo routing, timing, and couple movement for the brand’s “It Started with Bumble” campaign, ensuring seamless operations to marry 33 couples in less than 12 hours at the iconic Little White Chapel.
MERCEDES-BENZ- Clifford Takes a Ride
Agency: X-FCTR / Role: Lead Production & On-site Producer
-
Led production and on-site execution for Mercedes-Benz’s Clifford Takes a Ride—winner of the Chief Marketer 2025 Best Cause-Driven Campaign—managing client relations, Sprinter tour operations, and full program delivery.
-
Directed tour staff and kid-focused programming, guiding 200+ children per stop through hands-on road-safety activities with smooth logistics and safety oversight.
MATTEL - Hot Wheels Legends Tour
Agency: The ID Agency / Tour Manager and Lead On-site Producer
-
Lead On-Site Producer for the North America Hot Wheels Legends Tour for (2) consecutive years, overseeing (11) U.S. cities and managing day-of staffing, production, client communication, and sponsorship partners for 3–5K attendees per event at Walmart retail locations.
-
Generated an average 150% increase in local store sales after every tour stop.
TARGET x WICKED In-Store Retail Event
Agency: X-FCTR / Role: Lead Event Producer
-
Lead Event Producer for Target x Wicked in-store activation featuring Cynthia Erivo and Paul Tazewell, overseeing Target’s largest in-store event execution.
-
Managed end-to-end production for a 200+ guest activation, including vendor coordination, staffing, logistics, and elevated in-store guest experience.
-
Directed on-site operations and brand storytelling to drive excitement and awareness for the Wicked film release.
Paloalto Networks -SpeedVegas AWS Event
Agency: The ID Agency / Role: Lead Production Management
-
Led pre-production and on-site execution for a C-suite networking event at SpeedVegas for Palo Alto Networks during AWS re:Invent, overseeing all planning, logistics, transportation and program flow for 50+ executives.
-
Managed venue operations, catering, staffing, and guest experience for senior executives, delivering a premium, high-touch environment.
-
Produced immersive activations including simulator racing, live track driving with professional drivers, and branded photo moments to foster connection and engagement.