MOBILE MARKETING TOURS
Mobile experiential marketing creates a total brand immersion through unique event vehicle configurations while providing sampling or pop-up retail opportunities.
My first tour was for Marketing Werks which created awareness for Walgreens in a 11 month "Take Care Health Tour" across the Midwest region of the U.S. while performing free health screenings to low-income communities.
During my time at CMN, I was known as the agency "Road Warrior" and traveled over 200+ days out of the year on various mobile marketing tours for brands including Bud Light, Budweiser, H&R Block and Maui Jim.
With managing mobile marketing tours, I was responsible for working hand in hand with clients from start to finish on producing national mobile marketing programs for the purposes of branded mobile roadshows. I worked directly with skilled fabricators and engineers to produce custom builds of marketing assets. I served as the main client liaison to oversee the design, production, logistics management, routing, DOT compliance and tour staffing to ensure the marketing tour ran smoothly and efficiently - but most importantly on-time and within budget.
Program Highlights:
- Budweiser Futbol Kings Tour
- Bud Light + Pitbull Tour
- H&R Block Móvil Tour
- Maui Jim "Flying Jimmy" Tour
- Haagen-Dazs Summer Tour
- Walgreen's Takecare Health Tour
- NBC Sports Kentucky Derby Media Tour